Client
Fanzart Luxury Designer Fans
service
Social Media &
Performance Marketing
Industry
Luxury Interiors · Smart Home Automation · B2B & D2C
Website
context
Fanzart didn’t need an introduction in the offline world.
Its fans were sculptural, silent, and engineered for the design-conscious and already lived in some of India’s most discerning homes.
The catalog read like a curated exhibition: over 200 models, from chandelier-fan hybrids to ultra-silent BLDC innovations that blurred the line between technology and decor.
But digital presence? That was still catching up.
When they reached out to us at Creating Conversion, the ask was precise:
“Help the brand translate this legacy into a digital identity that felt just as elevated. Make it one that could drive real engagement, qualified leads, and drive showroom walk-ins”
The Solution
We highlighted Fanzart’s 100+ Retail Showrooms pan India reopening after a hiatus along with directing traffic via social media to the the e-commerce store.
A comprehensive multi-channel content strategy for YouTube, Meta & Pinterest to position the Brand archetype on Social Media.
Posting Videos of aesthetic products consistently to display the catalogue of unique 130+ Designs for a variety of interior use cases.
Crafting curated Listicles corresponding to the year of brand anniversary, Eg: Top 10 BLDC Fans, Top 10 White Designer Fans, etc to feature products on the tenth year of Fanzart.
The Outcome:
From 5K to over 96K followers.
172K+ site visits
₹2.00 average cost per lead
30,700+ qualified leads across social media platforms
It started with Reels enticing DMs. DMs into showroom visits or direct sales from the e-commerce store.
The Summary
We helped Fanzart save time on screening, hiring, and training resources proving to be extremely cost-effective over a period of 3 Years.
Our Plug & Play marketing solutions to coordinate with their existing business development & sales teams for revenue-focused strategy in every STRATEGY we executed (DM’ s/Comments–>Leads–>Sales Conversations & E-Commerce Conversions)
Meticulous attention to detail was given while seeking to always push the envelope as we believe that we only win when our client wins in terms of their business actually growing in sales (partner >>> employee mindset)
