Client
Fanzart Luxury Designer Fans
service
Social Media &
Performance Marketing
Industry
Luxury Interiors
Website
problem
Fanzart Fans had an intriguing marketing challenge when they came to us for a bespoke branding solution in December 2020.
The post-covid home renovation industry in India was raising the roof, with rising investment in luxury designer interior brands.
Fanzart Fans had to quickly find its brand voice online to position itself as the preferred last-mile purchase of architects, interior decorators, or luxury homeowners
The Solution
We highlighted Fanzart’s 100+ Retail Showrooms pan India reopening after a hiatus along with directing traffic via social media to the the e-commerce store.
A comprehensive multi-channel content strategy for YouTube, Meta & Pinterest to position the Brand archetype on Social Media.
Posting Videos of aesthetic products consistently to display the catalogue of unique 130+ Designs for a variety of interior use cases.
Crafting curated Listicles corresponding to the year of brand anniversary, Eg: Top 10 BLDC Fans, Top 10 White Designer Fans, etc to feature products on the tenth year of Fanzart.
The Summary
We helped Fanzart save time on screening, hiring, and training resources proving to be extremely cost-effective over a period of 3 Years.
Our Plug & Play marketing solutions to coordinate with their existing business development & sales teams for revenue-focused strategy in every STRATEGY we executed (DM’ s/Comments–>Leads–>Sales Conversations & E-Commerce Conversions)
Meticulous attention to detail was given while seeking to always push the envelope as we believe that we only win when our client wins in terms of their business actually growing in sales (partner >>> employee mindset)
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