Branding and Package designing of a spices & cooking supplies brand based in Mumbai. The branding is aimed to portray the brand as a young, dynamic and robust, resonating with the local demographic of Tier 1 & 2 cities. The parent brand is a manufacturer and distributor of herbs, spices and cooking supplies in parts of Europe and Australia, for the past 50 Years. With it’s new sub-brand and moniker – Carpe Victus, They aim to do the same in India.