Teams - Creating Conversion

The two halves of Creating Conversion.

Tejas Dugar

Founder Partner & Creative Director

Tejas leads brand aesthetics and visual communication. As an artist and graphic designer, his expertise spans identity systems, brand guidelines, websites, print, packaging, digital campaigns, animations and motion graphics.

Backed by just over a decade of experience, his approach is built across diverse creative environments: shaping brand assets at Flyrobe, executing high-level campaigns for enterprise brands at Dentsu Webchutney, and designing commercial and residential spaces at Artifold. Combined with years as an independent consultant, this blend of 2D branding and 3D spatial design brings a true 360-degree perspective to every project.

Expertise

Identity systems
Brand guidelines
Websites
Packaging
Motion graphics

Background

Flyrobe
Dentsu Webchutney
Artifold
Independent consultant

Anurag Saha

Founder Partner & Marketing Director

Anurag blends brand stance with business direction. As a growth marketer, his expertise spans brand positioning, go-to-market planning, performance marketing and client partnerships.

Backed by 13+ years of experience, his commercial instinct comes from having been on the other side of the brief: founding his own international D2C apparel brand in India before UPI existed, which collaborated with 150+ artists. He later went on to own the marketing function for various brands and consult for brands across industries, after a specialisation programme in Entrepreneurship Management from X.L.R.I.

Expertise

Brand positioning
Go-to-market
Performance marketing
Client partnerships

Background

D2C apparel founder
In-house marketing lead
X.L.R.I.

Principles we don’t bend.

Our obsession

The pursuit of measurable impact

In this new digital landscape, where conventional tactics yield diminishing returns, our daily focus is bridging the gap between compelling brand narratives and the bottom line.

We obsess over creating conversion that translates directly to your market share and sustained commercial momentum.

Our mandate

Diagnosis before the creative

We hold ourselves strictly accountable to your most critical business objectives. We unify high-calibre design, strategic communication and performance marketing into one cohesive ecosystem.

Every brand touchpoint should elevate your positioning and act as a catalyst for your revenue targets.

Our belief system

What we argue for with passion

Calculated differentiation: Blending in is a commercial liability. We push for the distinctive option and show you what playing safe could cost.
Every visual has a job: Design is not decoration. Every visual is engineered to drive consumer action.
Unified execution: Creative and performance operate as one seamless engine for measurable, 360-degree impact.

Nothing is made on a hunch.

Diagnosis before the creative. Every project moves through the same four steps.

Step 01

Diagnose

We start with the truth, not the brief. Brand audits, audience research and competitor mapping show us the real problem worth solving.

Brand audit
Audience insights
Competitor map

Step 02

Strategise

We turn insight into a plan: a sharp positioning, a clear message and the right channels, all tied to your business goals.

Positioning
Messaging
Channel plan

Step 03

Create

Then we make it real. Identity, content, campaigns and websites, every piece built on the strategy so it works together.

Identity
Content
Campaigns
Websites

Step 04

Optimise

We track what moves the needle, test what could do better and scale what works, month after month.

Monthly reports
A/B testing
Scaling

What we learn in Optimise feeds the next Diagnose, so every cycle gets sharper.

The team

The two halves of Creating Conversion.

Tejas Dugar

Anurag Saha

Principles we don’t bend.

Our obsession

Our mandate

Our belief system

Nothing is made on a hunch.

Diagnose

Strategise

Create

Optimise

Creative and commercial, under one roof.

Trusted by brands that dare.

Let’s make your brand impossible to ignore.